Specific Challenges Faced by a Business in the Global Marketplace

Develop a mini-case study of specific challenges that a major industry, business, or company (your choice) faces in the current global market place. What specific problems must the industry, business or company address and solve in order to achieve continued success?

Step I. Briefly, describe the business, or company

Step II. Outline specific challenges which this business/company faces

Step III. Outline the specific problems which the industry, business, or company must solve in order to achieve success and competitive advantage?

Step IV. Concluding thoughts

The assignment should be 600-800 words in length (2 ½ – 3 pages) and follow the specific requirements on page 2 of the syllabus.

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