Discuss significance of strategic marketing planning process

1. Defend or contradict this statement: Developing marketing strategy is more importantthan implementing marketing strategy because if the strategy is flawed, itsimplementation doesn’t matter.

2. a) Of the three major environments in a situation analysis (internal, customer, external), which do you think is the most important in a general sense? Why? Choose one case assigned so far to support your arguments?

b) What are some situations that would make one environment more important than others?

3. a) Between segment 2 and 3, which one would you recommend the company to target and why?

b) What other additional information may be required to guide your decision?

4. Refer to the figure below.

a). Discuss the significance of value throughout strategic marketing planning process.

b) Choose a company such as Apple or New Belgium Brewing that can be benefited from any component in the first step “Choose the value” and defend your choice?

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