Explain how you would establish credibility

• Describe the product or service, including its main characteristics.
• Why do you believe this product is worthwhile?
• A profile of your audience/s. Why are these audience/s important? How different would you approach each audience?
• Explain how you would establish credibility.

Explain why you selected the channel.

Select the appropriate channel for delivering your message based on context, audience, and purpose.

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