Website Analysis

Website Analysis

Evaluate Marketing Website Assignment: Access the following Website: http://www.kraftheinz-foodservice.com/

Kraft Foods uses this Website as a part of its marketing strategy. This website is not meant for the casual grocery shopper. It has a very particular audience. Review the Website and write a two- three page paper on the effectiveness of the website as a marketing tool. Include the things that work well and the things that could be done better. You are not being asked for your personal opinion. Find sources that will help you create a Rubric for assessing professionally-focused websites. For instance: What colors work best with certain audiences? How important is page length for this audience? Do the pages load at a reasonable speed? Do all the links work? ETC.

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