Marketing Project Part 1 ONLY ON Situation Analysis, SWOT, Competitive Advantage, Strategic Focus, Strategic Alternatives and Marketing Goals and Objectives

Marketing Project Part 1 ONLY ON Situation Analysis, SWOT, Competitive Advantage, Strategic Focus, Strategic Alternatives and Marketing Goals and Objectives

The project is an individual assignment. please read the attached (hypothetical) scenario for the project and course material to Aid with PESTEL analysis and the Format.

Read the attached document for Assignment and Instructions: Submit the Word document (approx 20 pages) containing your Final similarity report va Turnitin which should be less than 5%.

Ther are 4 attachment as per below:

ProjectPart1InstructionsSum2018 – Project part 1 instructions
MKT701Part1Template – Template to be used for finishing the project part 1 only
Readings in Marketing Strategy – Chapter 3 (module 2) & Readings in MarketingCh4 – Reading for understanding PESTEL Analysis

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