Module 4

Module 4

We’re talking a lot about advertising and social media this week. Let’s apply this directly to one of the successful ad campaigns mentioned in this module’s lecture:

ALS #IceBucketChallenge

Always #LikeAGirl

Coca-Cola #ShareaCoke

IKEA bookbook video

McDonald’s Super Bowl

2015 Taco Bell #OnlyInTheApp

Virgin America Boo videos

In a minimum of 3 pages, please do the following:

Provide a summary of the ad or include a screenshot, and explain what the intent behind the ad is.
From there, look at what the ad actually says (like the beer ad from Module 3 says that women are sex objects).
Describe how social media plays into the intent and the actual message? What made it successful (or not successful)?
What ideas and opinions do you have about the product or brand after reviewing the ad?
What can we learn about how businesses use Twitter, Facebook, Linked In, etc. to communicate, network, broaden their customer base, and promote their products/services?
Submit your completed assignment by following the directions linked below. Please check the Course Calendar for specific due dates. Save your assignment as a Microsoft Word document.

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