Explain the type of buying decision situation faced by the consumer and discuss the factors which would influence choice and briefly mention why?

We discussed various factors which influence consumer behaviour. These include – Individual Factors, Psychographics, Cultural factors, etc. Imagine that a consumer must choose a resort to stay when planning the next vacation. Explain the type of buying decision situation faced by the consumer and discuss the factors which would influence choice and briefly mention why?

You may also like...