In July 2020, Uber announced the acquisition of food delivery competitor Postmates. See the articles below:

Management

In July 2020, Uber announced the acquisition of food delivery competitor Postmates. See the articles below:

https://www.businessinsider.com/uber-buys-postmates-for-2-65-billion-2020-7
https://www.qsrmagazine.com/restaurant-operations/how-uber-and-postmates-merger-impacts-industry

For your post, please address: 250 words

What type of strategic move is this and what are the potential reasons that Uber would pursue this (hint chapter 6)?

What ways can Uber use to determine (i.e. measure) the success of this strategic move?

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