Selected Technology: Structural Health Monitoring by measuring difference in thermal conductivity across surfaces.

Generate two different business architectures for one use case previously generated (in Section 2), thinking through each element, as outlined in the lectures. You should aim to:

  1. Summarize each of your business propositions in two sentences; this is a “headline” that you would use to describe your firm quickly to investors or customers
  2. Capture your business/operating models using the framework provided below

· Value Creation: How does your firm create value for your customers (i.e., what benefits would you provide or what problem would you solve)? Please try and quantify where possible.

· Value Capture: How would you earn revenue from the value you create?

· Structure: How is your business and your value offering structured?

· Assets: What facilities, equipment, human capital and other assets would you need to enable your business?

· Capabilities: What unique strengths and abilities would you need to enable your business? How are these difficult to replicate?

Example Response:

Technology Description

Selected Technology: Structural Health Monitoring by measuring difference in thermal conductivity across surfaces.

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