What can you do to effectively communicate your vision?

Referring to the article https://hbr.org/2003/09/how-to-pitch-a-brilliant-idea, writeup 3 to 4 pages answering the below

What can you do to effectively communicate your vision?
What are your priorities in messages you desire to communicate to your audience?
What can you do to add value through your presentation?
What role, if any, can social media play in effectively communicating your message?

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