• Case study “Fiat Mio: The Project That Embraced Open Innovation, Crowdsourcing and Creative Commons in the Automotive Industry” (HEC-095)
Answer the following questions:
1. What did both Fiat and the participants gain from the open innovation experience? Draw up a list of benefits for each.
2. If the Fiat Mio was merely a prototype that would never be produced or marketed, what was the real innovation?
