Integrated Marketing Communications and Media Choices
Ch.11 Advertising Messages and Marketing
Ch.12 Integrated Marketing Communications and Media Choices
Ch.13 Social Media
Ch.14 Customer Satisfaction and Customer Relationships
1-Any Topic from Chapters 11-14
2-APA format, minimum 4 sources
3-Explain the chosen marketing concept topic in general terms AND cover how it is implemented in the student’s chosen pretend business.
4- Paper will be a minimum of 1200 words (This includes title section, content, and references…in other words the entire paper)
