In developing the Mission/Vision Statement Audit, External Environment Analysis, Internal Environment Analysis, Industry Audit, Suggested Balanced Scorecard and Competitive Analysis, obtain data from the library, computer databases, and the Internet, as appropriate. Review the web site’s Course Materials section for a Power Point presentation entitled Research Links. Also, feel free to contact the company directly for information as well as industry sources – the sooner the better! Make assumptions whenever key data is unavailable, CLEARLY establishing the basis for these assumptions. The instructor will be glad to discuss the handling of any troublesome areas; however, remember that if the data is available you will be penalized.
