WeChat is a Chinese company that aspires to be a global player. They have been successful in China, parts of Southeast Asia but have encountered challenges in Europe. Now, they want to successfully expand into the U.S.
Your assignment is to recommend to Mr. Pony Ma what WeChat must do over the next 3-5 years to become a successful global company (success = capture significant market share in North America, Europe, and/or South America, be financially successful, and successfully compete against Facebook, Google, PayPal, WhatsApp, Amazon, Twitter, and other big US/European technology companies).
You will enjoy learning about WeChat (and their parent company, Tencent) and the challenges faced by Asian companies to become global companies.
International Business – Case Analysis Guidelinesï‚· Two (2) – three (3) page typed Case summary. Do not exceed the three (3) page limit for your written paper. You can use a fourth (4) page for graphics (chart, graph, table, and picture) which are relevant to your case analysis or recommendations. ï‚· Assume your Case summary will be read by the CEO and Board of Directors. Be professional.ï‚· Be clear and concise. However, be specific enough to demonstrate what you know. ï‚· You will receive a much better grade for thorough research, original thoughts and ideas, and well supported recommendations. You will receive a very low grade for lack of research and unsupported recommendations. Do not repeat facts given in the case.ï‚· Written analysiso Discuss the challenges and/or important factors facing the companyo Show evidence that you performed research on relevant topics (industry, company, product, country, market, competition, etc…) and understand the current situation (the cases are several years old) o Discuss two (2) possible alternatives to “solve†the problemo Recommend a specific course of action and provide a convincing explanation as to why your actions will lead to success for the company (vague & general reasons will not convince me)o Do NOT merely repeat facts stated in the case. Demonstrate your critical thinking ability. ï‚· Financial analysiso Use the knowledge and quantitative skills you acquired in your accounting, finance, economics, statistics, etc… courseso Use data and information to analyze the situation and support your recommendationso Use charts, graphs, tables, etc… to explain the situation and help others to understand your recommendations.
