1. Discuss the effect of country of origin. Customers may have different perception about products with different country of origin. What strategies could be applied by companies to deal with the negative effect of country of origin/strengthen the positive effect of country of origin? Please use examples (5-8 sentences)
On a separate page……
2. Watch the video via the following link below. Then discuss the importance and challenge of developing a global brand. (1-2 pages, double spaced, 12pt font)
http://www.mhhe.com/business/management/videos/Mgmt-other/Flash/Creating_Global_Brand_BP.html
