Executive Summary(one page,maximum 3 paragraphs
)
An Executive Summary is the introduction page to all international marketing presentations and on a specific subject; therefore, should be precise, concise (maximum 3 paragraphs) and display critical thinking/writing. An example of the format would be:
Paragraph 1 – Introduction
Paragraph 2 – Subject matter (related to international marketing)
Paragraph 3 – Conclusions, recommendations, observations
Hard copy required—please include name, section and email (you keep electronic copy). As an option, you may utilize the Executive Summary as an introduction to the Case Analysis/Final Presentation (same subject matter but expanded).
Subjects:
The Dynamic Environment
History and Geography
Cultural Dynamics
Culture, Management Style and Systems
Political Environment/FOREX
Legal Environment
Market Research
The Americas
Europe, Africa, and Middle East
Pick one topic above.
