Read the text and following article: Waheeduzzaman, A. N. M. and Leon F. Dube (2004), “Trends and Development in Standardization Adaptation Research,” Journal of Global Marketing, 17 (4), 23-52.
Task: Explain how the notion of “standardization adaptation” can be useful to an international marketing manager.
Watch the 8 videos in Blackboard and relate them to your project (International Marketing about FedEx in Nigeria). Task: Explain how the knowledge gained from the videos can be useful in marketing your product/s in the country of your choice.
