International Marketing paper |Business & Finance – Marketing
The purpose of the project is for you to provide a country analysis on a country of your choosing, then pick a US based company that is present in your chosen country and come up with a marketing plan for that company there.
For example:
If I choose the UK as my country, I will provide a country sketch (hitting all the main points specified in the project outline) to give an overview of the current situation in that country. Then, I choose a US company such as Ford Motors, which is present in the UK. My next task is to provide an overview of the Ford Motor Company, outlining their corporate mission, vision, marketing strategies and product offering. Lastly, you will provide a brief marketing strategy and promotional message for the UK market and determine the appropriate market entry strategy for Ford Motors in the UK.
The paper should be as complete as possible but no less than 10 double spaced pages (not including title page and bibliography.
It is also critical that you cite all references.
Resources you might find helpful:
http://www.doingbusiness.org/
https://www.cia.gov/library/publications/the-world-factbook/
