1-Which of the following is not one of the key elements of Apple’s strategy?
A-premium pricing based on brand name and reputation
B-commitment to intellectual property protection for its operating system and design
C-concentration on ease of use and innovative product design
D-Lowering costs through increased economies of scale.
2-Each of the following is a reason for Apple’s success in the digital music player industry except
A-The relations ship between iPod and iTunes
B-First mover advantages in the form of brand recognition and consumer loyalty
C-Strategic partnerships with major recording labels and networks.
D-Offering the most innovative, highest technology product including features like wireless connectivity.
3-Each of the following is a reason for Apple’s lack of success in the computer industry except
A-initial quality and service problems
B-Apple’s inability to capitalize on first mover advantages
C-lack of price competitiveness
D-overly devout commitment to intellectual property protection
4-Which of the following best describes Apple’s financial performance (2006-2008)?
A-Erratic growth in revenues and operating income
B-A drop in the 2008 Return on assets after early growth
C-Consistent growth in Return on Equity.
D-A decrease in Cash, cash equivalents, and short-term investments.
5-Apple will find it hard to compete successfully with Dell and HP for each of the following reasons with the exception of
A-Customer support
B-No customization ability
C-Limited functionality and compatibility with commonly used software.
D-They have limited synergies with peripheral production and sales.
6-In the period from 2004 to 2008 Macintosh sales
A-are increasingly composed of desktops rather than portables
B-are increasing in unit sales but not in net sales
C-have decreased from more than one half to less than one half to total net sales
D-have increasing net sales except for Europe
7-Apple’s competitive advantage in the personal media player industry include all of the following except
A-Unique brand recognition and customer loyalty
B-Customer perception of the iPod as stylish and fashionable
C-strong retailer support
D-ease of use
8-Which of the following is not one of the significant challenges that Apple faces in 2009?
A-How to sustain its growth in the smart phone market in the face of increasing competition
B-The effect of the economic recession on Apple’s revenues and profits
C-How to increase its international computer sales
D-Concerns about Steve Jobs and his effectiveness as leader of the company
9-Apple should take all of the following steps to improve performance in the mobile phone industry except
A-To the extent it can, Apple should make its iPhones available to additional carriers
B-Apple should develop multiple models of the iPhone.
C-Apple should focus on lowering costs to better compete with Nokia
D-continue to develop innovations in the iPhone capabilities
10-Apple should take all of the following steps to improve performance in the mobile phone industry except
A-Loosen the copy protection on its iTunes content to make it available to more users
B-Continue innovation with product features
C-Continue the stylish marketing.
D-Stay with only iTunes compatibility.
