Kia Motors: International Marketing Strategy
- Prepare a professionally written paper that will include the following content and effectively communicate Kia’s strategy for their expansion into the U.S.:
- Executive Summary
- Market Segmentation & Positioning (Target market & Positioning Strategy)
- Marketing Mix (4Ps-Product Strategy, Price Strategy, Place Strategy, Promotion Strategy)
- Marketing Effort Results (Outcomes)
- Conclusion
- References
- Paper must be detailed and of 850 to 1,000 words, excluding references.
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