Klein and satel and lilienfeld analyze how corporations use
Based on the excerpt from Naomi Klein’s “No Logo,” and Satel & Lilienfeld’s “The Buyologist Is In: The Rise of Neuromarketing,” answer these three question:
Length requirement- about 150 words each question.
1) What are Klein and Satel and Lilienfeld’s theses? What rhetorical strategies do the writers use to develop their arguments throughout the essays?
2)Both Klein and Satel and Lilienfeld analyze how corporations use branding and marketing to expand their reach. To what extent are the writers critical of branding and marketing? Do the writers differ in their beliefs about the utility of branding and marketing? To what extent are the writers skeptical of branding or marketing as an enterprise?
3) What is meant by branding, and to identify some of the things that both supporters and critics of corporate branding have said about the subject? First, write two or three sentences explaining your current understanding of what branding means. Then, find a trustworthy internet source that discusses branding. (Hint: look for a source that does not just define branding, but actually makes an argument about it.)Provide a link to the source.
Additional reading:
http://www.theguardian.com/books/2010/jan/16/naomi-klein-branding-obama-america
http://www.forbes.com/sites/hbsworkingknowledge/2013/02/01/neuromarketing-tapping-into-the-pleasure-center-of-consumers/
