Write a 2 page single spaced paper on:
Thesis: Globalization has resulted in a dramatic change in shaping women empowerment in Korea.
Department: Korean v. American Makeup and how they shape Women empowerment
Topics/ Ideas: – Refer to Cho 2002 reading attached!
Confucianism BEFORE globalization – how culture shapes beauty standards (in Korea and America)
Korean : cute, innocent look, less powerful, natural, face oriented (care more about how they look compared to American)
American: bold, statement looks, sexy
Stereotype in Korea: how women are viewed weaker and men are stronger
Trends AFTER globalization – how Korean culture spread to America.
Women in Korea are prouder to call themselves Korean (build women empowerment)
Use examples from beauty bloggers, K-Pop idols, models, society, social media influencer, etc.
Sephora & Amazon even carry beauty products from Korea
4 mandatory citations of Scholarly Source (SUMMARY OF IMPORTANT POINTS)- CHICAGO STYLE FORMATTING (use the d’evelyn style guidelines attached):
Maria, Secară Oana, and Sasu Dinu Vlad. 2013. “THE IMPACT OF GLOBALIZATION IN THE INDUSTRY OF COSMETICS.” Annals Of The University Of Oradea, Economic Science Series22, no. 2: 672-680.
Frederick, David A., Mackenzie C. Kelly, Janet D. Latner, Gaganjyot Sandhu, and Yuying Tsong. 2016. “Body image and face image in Asian American and white women: Examining associations with surveillance, construal of self, perfectionism, and sociocultural pressures.” Body Image 16, 113-125.
Bissell, Kim L., and Jee Young Chung. 2009. “Americanized beauty? Predictors of perceived attractiveness from US and South Korean participants based on media exposure, ethnicity, and socio-cultural attitudes toward ideal beauty.” Asian Journal Of Communication 19, no. 2: 227-247.
Kim, Jaeil, WoongHee Han, DongTae Kim, and Widya Paramita. 2013. “Is Beauty in the Eye of the Beholder? Gender and Beauty in the Cosmetics Sector.” Marketing Intelligence & Planning 31 (2): 127-140.
