Question #1: Business Models
How do companies such as Expedia, Priceline, Google, Yahoo, Amazon, eBay and Twitter make money online? (Explain and evaluate their business models.)
Question#2: Future Business Models
Task: Reply to this topic
How are some of the latest trends in the Internet and computing, such as social networking, likely to change the future business models of these and other companies? View at least one of the resource videos and consider how marketing is likely to change–or is changing. Will companies lose control over marketing? Who will control marketing messages? Who has the power to build company brand? Is branding likely to become more or less important as a company value?
Question#3: Applied to Netflix
Task: Reply to this topic
How does the views and trends in questions 1 & 2 can inform strategy for Netflix. Describe how Netflix will utilize the internet, telecommunications, social media (Facebook, Twitter, etc) to both facilitate its entry and build its business in India.
Resource for question #2
Marketing and strategy in the new economy
