Discussion For Leadership Communication
Please read Case 2.1: Superior Foods before answering the following questions:
1.Clarify your purpose(s) for communicating with the employees at the Nebraska plant. Consider what the employees will want to know and how they will need to feel about Superior Foods
2.Using one of the idea-generation approaches introduced in this chapter, discuss your primary messages.
3.Draft a message to the employees, paying very careful attention to the organization and presentation method.
