Inside LEGO® – Brick by brick
VIDEO ANALYSIS
Video Link:
https://www.bloomberg.com/news/videos/b/4a56e664-4427-49fc-82fb-2d5e4a6f4502
o Growth
o Seasonality
o Competitors
o Technology complexity
o Type of industry
o Safety regulations
o Future of the industry?
o Location
o History (wooden toys to plastic bricks)
o Pre-strategy change company situation
o Post-strategy change company situation
Topics to be included in the written report:
1) Industry description, characteristics. Classify the toy industry in one of the 4 stages (introduction, growth, mature, decline) and explain.
2) Firm description. Pre-strategy situation and explain the main problems.
3) Describe and explain the applied strategy. Cost vs. Product differentiation, or both?
4) Firm description after the applying new strategy. Explain solution to the problems.
5) SWOT analysis for current situation of the firm.
6) Future of the firm. What do you think it will happen to LEGO in 5-7 years from now?
7) Any topic relevant to strengthen your arguments.
Written report format and requirements:
1) Font and size: Times New Roman, 11 pt, single-spaced.
2) Number of pages: Minimum: 3 pages, Most likely: 4 pages, Upper limit: your motivation.
3) No cover pages or title pages. It will not count towards the page number requirements. No figures, graphs, or tables preferred (Those just use important space in any report). Use them if you really need them. They are not going to count towards the page limit.
4) ABSOLUTELY no copy/paste from any source. Maximum similarity to other sources (plagiarism): 20%.