Podcast – Norfolk Southern Uses Active Data Warehousing Solutions for Superior Customer Satisfaction and ROI:
http://www.profdavis.net/NorfolkRR.mp3
After listening to the Norfolk Southern Railroad Podcast (above), provide a detailed response to the topic below:
1- Discuss the various types of BI systems that Norfolk Southern Railroad has implemented, and
2- How those systems turn raw data into “actionable” information.
3- Recommend several ways that Norfolk Southern RR could take advantage of additional BI tools and techniques.
Be sure that your discussion references concepts from your textbook readings.
(Business Intelligence 3rd edition, chapter 1).
