Literature review of the concept of hypothesis testing
Marketing Management
Textbook: Hair, J. F., Jr., Wolfinbarger Celsi, M., Ortinau, D. J. & Bush, R. P. (2013). Essentials of marketing research (3rd ed.). New York, NY: McGraw-Hill.
For this assignment, you will conduct a mini literature review of the concept of hypothesis testing and independent/ dependent variables. Use the school library to identify two articles on the topics of hypothesis testing and independent/ dependent variables. The articles should provide an example of the terms and how hypothesis testing can be used to solve a real-world problem. Each of the two summaries should be at least 300 words long with a reference for each article.
