Paper details:
1) Critically evaluate current strategic position of Lufthansa, establishing the basis and sustainability of their competitive position in its present market
2) Develop and critically evaluate a minimum of three (3) strategic options available to the organisation to ensure success of its business strategy over the next three to five years
3) Of the strategic options identified in part 2, select and evaluate which you believe to be the most appropriate course of action, outlining and evaluating a number of key issues associated with the implementation of the option
