Make the transition to the new country/ Marketing Management
Assume that the company you work (you can create a name) for is expanding into a multinational corporation (a company with offices/facilities in more than one country). You and several employees are being transferred to the new location. Research shows that persons, who go to another country to work (expatriates) often, suffer culture shock. This shock can be minimized if the expatriates and their families are well-prepared and well-versed in the culture of the other country before they leave their home country.
In preparation for this move, Phyllis Abbott, Vice President for Training, has authorized you to research and prepare both a written and an oral report. This report should contain information that will help educate employees about the cultural differences of that country and how those differences will impact the daily business operation of the corporation.
Your task is to help make the transition to the new country easier for the employee and their family. Your research topics should include areas that will be the source of the greatest amount of culture shock for the expatriates.
