Management Information Systems| Information Systems
Review Power Point Presentation and complete the follow activities:
1. Summarize the content of the power point in 200 words or more.
2. Present a detailed discussion of what you learned from the presentation and how would you use it in your current or future prefession.
Social Networks are the websites which allow users to upload their contents such as Blogs, texts, pictures, videos and location etc to the web. The main advantage of social media is we can ignore the traffic to the content viewing.
It is considered as one to many communication methods as people can only repsond and comment on the content which we own and later we decide to write/record/delete the response or media by ourself.
Social Media in Real Time
In todays technical world it is easy to communicate from different locations using social networking sites such as facebook, Flickr, Twitter, Youtube, Instagram, Pinterest etc.
All above networking sites have gained popularity throughout the world in regards with their applications functionality and is usage.
Advantages Of Social Media
Increasing the brand awareness by implementing some digital marketings methods to raise the companies visibility and awareness of the brand performing in the marketing.
Exclude more inbound traffic : When people become aware of the brand then there will be less traffic of accessing and marketing them in users perspective patterns.
Search engine popularity and ranks can be raised by positioning the social media importance in business.
Disadvantages:
Decreases the F2F communication which is a main important task to be done when there is a need of interacting in presence.
Improves lazyness towards achieving aspects as the interaction is all online which makes individual become lazy of getting up and solving any issue.
Decreases interactions of friends, family closeness when there is only socially interacting online.
Social Networks
These are the websites which allow people to interact with each other and connect anywhere may be virtually or by sharing the content. Also helps in making friends and relations all over the globe.The most used social networking site is facebook , twitter, google etc(Ahmad & Ateeq, 2011).
Every social networking sites are raising their subscribers daily due to the fact that they are very easy to interact from anywhere in the world.
Facebook has earned its repuation as best social networking site known to users where we can learn how to interact with friends, family etc.
It also helps us to write, read and take pics of any important stuff sent by any individual. The main advantage of using this sites is that they will make some important comments or send the documents.
This social networking site also advanced in making some good donations to charity by posting socially in the sites where people are reacting.
Advantages Of Social Networking Sites
There are many reasons why someone may choose to take advantage of social networks online.
Worldwide Connectivity: No matter if you are searching for a former college roommate, your first grade teacher, or an international friend, no easier or faster way
Commonality of Interest :When you opt to participate in a social network community, you can pick and choose individuals whose likes and dislikes are similar to yours and build your network around those commonalities.
Advantages Continues
Real-Time Information Sharing: Many social networking sites incorporate an instant messaging feature, which lets people exchange information in real-time via a chat(Brubaker, 1993).
Targeted Advertising: Whether we are non-profit organization that needs to get the word out about an upcoming fundraiser or a business owner marketing a new product or service, there’s no better way than social media to get our message in front of everyone.
Disadvantges
Cyberbullying and Crimes Against Children:Use of social networks may expose individuals to other forms of harassment or even inappropriate contact.
Risks of Fraud or Identity Theft: Whether you like it or not, the information you post on the Internet is available to almost anyone who is clever enough to access it
Time Waster: Business Insider reports that social media is the most popular use of the Internet – surpassing email – and smartphones and other mobile devices
Challenges
Maintaining brand reputation: It’s a daunting prospect to hold a brand’s entire reputation in your hands. However, for anyone tweeting on behalf of an organisation, this is often the reality. As this responsibility can fall on a variety of shoulders – from experienced editors to inexperienced social media execs – it is vital that brands set up proper guidelines for all employees to follow.
Ensuring consistency and conversation The temptation to use social media solely as a broadcasting platform is undeniable. While promoting products or campaigns is an integral part of a brand’s strategy, ensuring content is both relevant and valuable is vital.Instead of basic self-promotion, the challenge for companies is to find ways to create content that reflects its brand values and personality, as well as encourages conversation (Scanfeld et al., 2010).
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Recommendations
Create an account on Facebook, Myspace, or any online social networks that may be relevant to your specialization and the patients you advise. Accounts can be set up as profile pages, describing an individual, or as a corporate or (secondary) page. A secondary account can be created in order to keep your profile professional and public while also being able to maintain a private life.
Provide information about your expertise along with a statement that includes advice that you would provide for others including websites that you have seen provide accurate health information. By posting references to websites that are reputable sources for health information (such as the Centers for Disease Control and Prevention websites), health providers will be able to reduce the impact of consumers receiving inaccurate health information online.
Recommendations Continues
Provide information about your location, whether you are willing to receive emails, and how often you plan to respond to their messages. Set your profile security settings to a level according to your comfort. Provide information about your specialty and background. It is important to set up security settings and state your level of commitment to those who might contact y
Taking a more active role in communication with patients via social networking technologies (such as through multi-media posts or blog updates) could potentially increase patients for providers who want to expand their practice.
Conclusion
Online consumers of health information are at risk because they are using disreputable health information sources to guide their health decisions and behaviors. This report has offered practical advice on how health information providers can use online social networking technologies to direct consumers to reputable health information sites in order to curb this problem. We believe these steps will be in the best interest of both health providers and patients, and will be a cost-effective approach to reduce the consequences of patients receiving inaccurate online health information.
Facebook. [Accessed May 20, 20010];20010 at www.facebook.com.
Ahmad, Ateeq. 2011. “A Short Description of Social Networking Websites and Its Uses”. International Journal of Advanced Computer Science and Applications, Vol. 2, No.2 pp. 124-128 (Ahmad & Ateeq, 2011).
Scanfeld D, Scanfeld V, Larson EL. Dissemination of health information through social networks: Twitter and antibiotics. American Journal of Infection Control. 2010;38:182–188. (Scanfeld et al., 2010).
. Brubaker, H. Timothy. 1993. “Family Relations: Challenges for the Future”. Sage Publications.
(Brubaker, 1993).
