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Expected length of Assignment 1: up to 5 pages APA format, excluding cover page, TABLE of content, and appendixes. Paper should be heavy on independant analysis (parts 1.3 and 1.4 below)
Case Problem “Uber: Changing the way the world moves”
Read: (i) Case Problem “Uber: Changing the way the world moves”, HBS Case 9-316-101
Prepare a Managerial Report structured as follows:
1.1 Structure and present your paper in the form of a Managerial Report, with a cover page, table of content, executive summary, main body, appendixes
1.2 Explain Uber’ business tactics
1.3 Analysis of Uber’s two-sided model; value propositions for customers and for drivers
1.4 IMPORTANTlessons from your readings of the case (and all additional articles) with respect to the decision making foundations and the managerial decision making process on in individual, groups, and organizational levels.
Expected length of Assignment 1: up to 5 pages APA format, excluding cover page, table of content, and appendixes.
