Market basket pricing analysis

examine the pricing strategy of retail grocery chains.
Pick two supermarket chains (such as Gelsons and Vons). Then, develop a market basket of 20 items (perhaps things youll want at a party) At each store, these need to be the same brand and size and not on sale or special (example, six-pack of Corona beer). Set this up in a spreadsheet. Price them at each store. Then, total your market basket. How much more is one store over the other?

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