Market Cultural Report
Paper details:
Prepare a market cultural report on Spain. You are to provide insights on the culture of the host market, how it is different from your home country (Singapore), and highlight what cultural factors to take note of when doing business in Spain.
Develop a report covering:
1. The rationale for your country of choice. This could be related to your business (food and beverages).
2. A detailed cultural analysis of Spain. Showcase and explain 8 cultural components of Spain.
The 8 cultural components are:
Aesthetics,
Values & Attitudes (attitudes toward time, work and cultural change),
Manners & Customs,
Social Structure (social group associations, social status, social mobility),
Religion,
Personal Communication (spoken, written and body language),
Education (education level,ÕÉ?†?† “brain drain” phenomenon),
Physical Environments.
Each component in its own paragraph. Compare components to Singapore culture.
3. Highlight 3 business culture of Spain, and how it differs from Singapore.
4. Using Hofstede’s cultural dimensions, explain what foreign companies need to consider in order to operate effectively in Spain.
5. Conclusions
6. List of references, in proper APA format.
Word requirement: 2,700 – 2,900
