Market research and environmental scanning
Write an essay to demonstrate your theoretical understanding and practical application of Marketing. The essay must be referenced with relevant up-to-date sources.
• Students need to apply the marketing concepts in real life business cases.
• Students get top marks if they give examples of brands or companies using marketing concepts to pursue their business.
• References Harvard style
• General presentation of the essay with headings and subheadings.
• Research at least 2 to 3 articles on the topic
• Students need to submit a soft copy on BB and hard copy by due date. Also they need to get the print out of safe assignment report and attach with the hard copy of their assignment.
1. Good market research and environmental scanning forms the basis of success for other related marketing activities. Discuss the theory and then give practical examples of what types of market research and environmental scanning a company like Domino’s Pizza should do and explain why.
• Choose 2 to 3 business articles in market research
• Explain how companies are doing environmental scanning and market research and seeing some benefits for their business.
• You can choose a company and analyse their past performance due to effective market research done in the past.
