Market Research – Secondary data task

Market Research – Secondary data task

On an industry of your choice outline the following:

Use secondary external sources such as :Marketline, Mintel, Euromonitor etc.

1. Industry overview ( increased/ decreased)

2. Competitors analysis ( identify key competitors ; market shares ; USPs ; key financial facts about main competitors – may use their websites)

3. Consumer trends ( what has changed over the past few years and predictions)

4. Choose one company and analyse their annual report using the website – drawing out key achievements and objectives)

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