Market Research – Secondary data task
On an industry of your choice outline the following:
Use secondary external sources such as :Marketline, Mintel, Euromonitor etc.
1. Industry overview ( increased/ decreased)
2. Competitors analysis ( identify key competitors ; market shares ; USPs ; key financial facts about main competitors – may use their websites)
3. Consumer trends ( what has changed over the past few years and predictions)
4. Choose one company and analyse their annual report using the website – drawing out key achievements and objectives)