Market Research/Coya Sun/Week3 A1
• An example of a primary research study, such as a printed or an online survey or a questionnaire. (Post survey and a link to it)
This should be a RESEARCH STUDY versus a customer service survey. Ideally, the questions, responses, and analysis should be available with having to purchase something or sign up for something. Think CREDIBLE — much like a study used in a peer reviewed or scholarly research study. Journals have many studies where the research was conducted by correct research standards. At minimum, choose a study that is relevant to your client. Look ahead to W4 A1 because you will use this study for next week’s assignment. Be sure to revise this assignment following feedback in the thread and Grade book.
• Analyze the research piece
To analyze means to summarize, compare, contrast, the research’s purpose, strengths and weaknesses. Assess what is included and not included. Place in context–for example, if a survey was only conducted among women, it could be skewed because men were not included. Or, if the sample size, number of people is small, it might not be a true reflection of all consumers.
• Identify the following:
o Which questions provide the researcher with qualitative data?
o How do you know this?
o Which questions provide the researcher with quantitative data?
o How do you know this?
o What is the purpose of the study?
o Who do you think the intended target audience of the study was?
o Why?
SUPPORT THESE RESPONSES WITH RESEARCH AND CITE SOURCES.
Paper details:
Tasks For this assignment, you will be exploring primary research in detail. For this assignment, you will: Locate an example of a primary research study, such as a printed or an online survey or a questionnaire. Analyze the research piece and identify the following: Which questions provide the researcher with qualitative data? How do you know this? Which questions provide the researcher with quantitative data? How do you know this? What is the purpose of the study? Who do you think the intended target audience of the study was? Why? Deliverables Your research, analysis, and discussion submission should be 250–500 words in length. Use proper MLA formatting. Use proper grammar and spelling. Save your document as a Microsoft Word document and name it as AI_ADVA208_W3_A1_Lastname_Firstinitial.doc. Submit your document to the W3 Assignment 1 Discussion Area by Wednesday, July 27, 2016. Review and Critique By the end of Saturday, July 30, 2016, use this Discussion Area to review and provide a 100- to 200-word substantive feedback on two of your classmates’ research, analyses, and concepts. Your responses can be in the form of comments, further questions for discussion, or a reference to materials relating to the current discussion topics. Make sure your responses are honest, clear, and concise. Always use constructive language, even in criticism, to work toward the goal of positive progress. ssignment 1 Grading Criteria Maximum Points Content Located an example of primary research. 5 Identified the questions that provided qualitative data. 10 Identified the questions that provided quantitative data. 10 Identified the purpose of the study and explained your reasoning. 5 Identified the intended target audience and explained your reasoning. 5 Format Used MLA guidelines for writing style, spelling, grammar, and citation of sources and met the required word count. Followed class formatting and further instructions 5 Saved all the sections in one Microsoft Word document, properly named the document, and submitted it to theDiscussion Area. Posted content directly in the thread 5 Participation Participated in the class discussion by commenting on the postings of at least two of your classmates, encouraging discussion, and meeting the required word count (100-200) Posts are substantive as described by instructor and in academic expectations. Student goes beyond compliments and applies course material to post. 5 Total: 50
