Marketing 3
2 DISCUSSIONS LISTED BELOW
FILE WILL BE SENT TO WHOMEVER PROJECT IS ASSIGNED TO
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Re-familiarize yourself with the three main pricing strategies
Research actual pizza pricing
Visit each site, identify your location and simulate an order.
Price out a medium cheese or pepperoni pizza.
Proceed to payment stage, observing the selling process.
Record your pizza choice and final price (minus tax).
Execute your purchase as you see fit.
Note: One brand doesn’t offer online ordering. Poke around their website for an online menu or consult fastfoodmenuprices.com (Links to an external site.)Links to an
external site..
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1.      A brief description of the three pricing strategies (from least to most expensive).
2.      Your research driven price strategy classifications of the five brands.
3.      For any pricing strategy where you have multiple brands, rank them from least to most expensive.
4.      Include the kind of pizza you priced out, your recorded prices and any other pertinent notes.
Your answers to the following questions:
1.      Did your perception of these chains’ pricing strategies change based on this exercise? If so, how?
2.      Based on this exercise, identify three factors that complicate price comparisons.
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3.      For you, which of these chains represents the greatest value and why? Explain how each of the Ps contributes to your answer.
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DiSCUSSION 2:Â
2. Identify a significant marketing campaign from your internship brand.
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Find one that was supported across multiple media (e.g, TV, print, website, banner ads, etc.).
How to identify and research major marketing campaigns?
Search the web or major advertising publications (Adweek – http://www.adweek.com/ or AdAge http://adage.com/ for articles about your brand’s advertising campaigns.
Check your brand’s Twitter feed for recurring ad messages.
3. Find campaign executions for at least three different media
