| In a narrative format, discuss the key facts and critical issues presented in the case and update the case to current time. Conduct a comprehensive SWOT analysis for Zappos. |
| 1. Describe some ways in which Zappos uses digital media tools.
2. How does Zappos encourage word-of-mouth marketing through digital media? |
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3. How does Zappos use digital media to create an authentic relationship with consumers? |
