Answer the following questions. Each question will be worth 20 points for a total of 100 points. There is no page restriction on the length of your answer. Your answers will be will be graded on the basis of both content and structure. Your answers should be well thought out before putting them down in writing.
1. If you were going to help the Trump campaign to map out a research design that would be used to determine how to beat Hillary Clinton, Discuss each of the steps you would carry out. The steps for this process includes those that can be found in SECTION II of your group project overview in your syllabus.
2. Discuss each of the following internal influences on the customer based models and frameworks presented in the textbook
a. Motivation
b. Perception
c. Learning
d. Personality
e. Attitudes
3. Discuss the use of Crosstab and T-test analysis as strategic TOOLS to develop a market segmentation and product positioning strategy.
