Marketing brief Question2|Business & Finance
(2) The following questions are based on the HBS MINOLTA Case.
(a) Based on your assessment, what is the central problem facing Minolta? EXPLAIN your answer in detail.
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(b) IDENTIFY AND EXPLAIN in SUBSTANTIVE DETAIL EACH of the several different strategies that Minolta can use to reduce the gray market problem—as discussed in the case. Discuss in SUBSTANTIVE DETAIL the various ADVANTAGES and DISADVANTAGES of each strategy being considered?
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STRATEGIES TO REDUCE GRAY MARKETS
PROS
CONS
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(c) Other than those already considered in the case, IDENTIFY AND EXPLAIN IN DETAIL further strategies which you suggest that be used in ADDITION to curb the gray market problem faced by Minolta. Discuss the ADVANTAGES and DISADVANTAGES of each strategy you suggest in DETAIL.
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ADDITIONAL STRATEGIES TO REDUCE GRAY MARKETS
PROS
CONS
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(d) Based on the identification and discussion of the ADVANTAGES and DISADVANTAGES of various strategies in (b and c) above, which strategy(ies) would you recommend to be implemented to resolve Minolta’s gray market problem? Why? Fully defend your suggestions in DETAIL.
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(e) Based on the various readings as well as the video lecture, do you think it is possible for firms to standardize price for all the country markets they operate in? Identify and discuss some factors that prevent the standardization of pricing on a global basis. EXPLAIN your answer in DETAIL.
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