Marketing campaign by the champagne industry
Today’s Friday night, and you are just about to leave your room to attend a party. However, a copy of the New York Times catches your eye. More specifically, there’s an article about champagne. The article describes a successful marketing campaign by the champagne industry that changed consumers’ tastes for champagne. The article notes that “many executives felt giddy about the stratospheric champagne prices that resulted. But they also feared that such sharp price increases would cause demand to decline, which would then cause prices to plunge.”
At the party, your boss has read the same New York Times article and talks to you about champagne. She knows that you are currently taking economics, but she has never taken any economics. She wants to know if the analysis of the situation by the executives reported in the article is actually correct and what elements should additionally be discussed. What would you stay to your boss?
