questions:
What are the specific payoffs for both SUPPLIER and customer if they can forge a win-win relationship?
2. What form of global account management will work best?
3. What do GAMs do and how can their performance be measured?
4. How do both parties identify the misalignment and enact the change needed in both firms?
5. What does each firm need to do to get the right support in their company and keep people informed?
