You are a marketing communication manager for a FICITITIOUS local chain of fast food restaurants, Burger Hut and a range of a new products will be launced soon.
Your Marketing Director has tasked you to come up with a marketing communication plan that recommends how the company can use various communication tools to introduce this/these new product/s in the market.
The Marketing Communication Plan should include the following:
1. Executive summary
   – these easy communication tools. its objective, main tools, how we going to do? (not included in words count)
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2. Environment Scanning (market analysis) Pestel & Swot (External & Internal)
   -deatiled and clear indication of the influence of PESTLE forces, marketing communication issues and SMART objective)
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3. Marketing Communication Objectives (SMART goals)
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4. Marketing communication Strategy & Implementation tactics (marketing Channel)
Marketing recommendation: advertising
Marketing recommendation: Personal Selling & Sales Promotion
Marketing recommendation: Public Relations, direct Marketing, Interactive marketing, Branding and position
All the above must have detailed and clear indication about the use and strategic application of the marketing communications tools and are innovative and craetive in its tactics.
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5. Proposed evaluation and control method.
   -robust and relavent discussion of the follow through activities of evaluating and monitoring the marketing communications campaign to gauge its success or failure for future improvements.
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6. Sample print advertisement : Layout and copy
   – Recommendations amd conclusions are well considered and take into the analysis of the company
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2500 words
APA format citationÂÂ
At least 10 reference
Full references list
Introduction of the company and product to be analysis is succinct, well written and clear, uses summarisation or paraphrasing, includes key attributes of the product/ product categorty.
