Marketing credence goods is taught in reality and attorney
Marketing credence goods is tought In reality, an attorney or CPA may not win the case or be able to save you a lot of extra money in a particular circumstance, but that does not mean that they are not good at what they do. An important part of business development efforts for these types of firms is cultivating referrals. The best spokespersons for them are existing satisfied clients who can share what a great job they did for them. There are a number of ways these firms try to cultivate these referrals. One of my favorites is by hosting interesting events where they encourage a client to bring a non client prospect to attend with them. This allows them to pursue both retention of the current client, and business development with the prospect. Can you think of any other ways a firm might gain additional referrals?
