The assignment consist of two parts you need only to write and cover the first part which is about 1200word .The Marketing Environment Analysis of the selected company , below just a brief about the assignment but for full details you need to read the uploaded files in deep details i also uploaded a past student report as an example to help you in writing the paper :
Title : Marketing Environment Analysis 1,200 words
1-Situation analysis (NOT description) including financial and non-financial goals; mission; core competencies and sustainable competitive advantage
2-Industry and environmental analysis (NOT description) including sector trends, customer segmentation, PEST implications, key drivers for change
3-Competitor analysis (NOT description) including major competitors and strategies, customer analysis, Portfolio analysis, SWOTS for each major competitor and company SWOT
4-Presentation, including structure, style, clarity, visuals
