Marketing improvement plan for a startup (Series A or earlier stage) to cover brand, pricing, segmentation, distribution, differentiation.
understanding shown of Traction framework (see ‘Story So Far slides for the key points!)
30% for brand, 30% for pricing, 13% for each of the other three categories above: how well did you apply course concepts to your marketing improvement suggestions, and how well did you demonstrate understanding of course concepts in that domain
Resources
Middle Ring: