Marketing Management Assessment – Research Proposal
Final Research Proposal Assessment Type Written Assignment Purpose Your group has been asked to design a marketing research project for a product of your choice. Lately the product has not been performing well. You need to develop a marketing research proposal that identifies the marketing problem and the steps that will enable you to recommend a marketing decision to the products management. The proposal must outline the steps in the research process and the rationale for using them. It must clearly communicate exactly what information will be obtained, where it will be obtained and how it will be obtained.
The topic of the project: Elf Cosmetic www.elfcosmetics.com
Your Final Research Proposal should include:
1. Problem Definition
– A brief overview of the product/brand
– Background of the problem (justify the need for the research)
– A clear statement of the MDP and MRP.
2. Method
– Research Design (exploratory, descriptive, causal)
– Method of Administration including Data Collection Form (for example, questionnaire, moderators guide)
– Sampling Technique
3. Evaluation
– Ethical considerations
– Potential limitations
– Timeline
Word Count: 2000 words max
Cite the references and use APA Referencing Guide
Need more than 10 references and need to do questionnaire, moderator guide and timeline for appendix
PS: I will be uploading the sample assignment for reference purpose (please don’t copy as the topic is different)
