Marketing Management -Case Study Windham Case
Read Case: Wyndham Worldwide Adopts a Stakeholder Orientation Marketing Strategy
Write an analysis paper on Windham where you consider the following elements:
1. How does Wyndham’s stakeholder orientation create a strategic marketing advantage?
2. How do Wyndham’s diverse brands contribute to customer satisfaction and marketing performance?
3. Do the awards and recognition that Wyndham has received for social responsibility and ethics contribute to its financial performance? If so, how?
