Marketing Management- Function of Companies- Shareholder wealth & profit
Word count of 150 for each question.
1. Values such as trust, spirituality, social consciousness, sustainability, environmental protectionism, social responsibility, etc.), hypothesize the importance of two of these values as far as adding value to customers and society.
2. Synthesize three examples of how an organizational leader can contribute to society through his or her leadership role in their organization.
3. Some experts say that the focus of trustees and senior leaders in “for-profit companies” should be on creating shareholder wealth and maximizing profitability. Other experts say the company must serve a higher purpose and make a contribution to society. Provide two arguments for both sides of this argument with support from research.
