Marketing Management investigation of specific issues or specialist aspects of marketing.
You are required to undertake research and investigations to develop a written report. Some of these subjects relate to marketing within particular sectors, while other topics involve investigation of specific issues or specialist aspects of marketing.
All are equally demanding in terms of the expected standard of achievement, and equally relevant in terms of this marketing module and its learning outcomes.
1. A company-based study of Marketing (i.e. based on one company or two companies compared), examining critically company marketing strategy and constituent activities, relating these to marketing theory, principles and models.
2. A sector/ market study examining business and market environment and trends, and related marketing practices of leading competitors, both local and foreign-owned, within a specified product/services sector. (Could be in one country, a region, or internationally).
3. Marketing activities of small businesses/SME’s: literature-based research findings and issues of relevance, constraints and implementation aspects, models, trends and current practices. Can be general or company-specific, must have real-world examples, background data, literature references.
4. The Marketing of service businesses (eg. consultancy, retailing, haulage, hotels; not fast-food. It must identify services theory/ issues.
Note: All of the above topics involve investigation of broad trends and sector-wide issues, and some familiarity with the literature/ models/ key theoretical underpinnings in the topic. It is also required to produce relevant and current real-world examples of issues and approaches raised, based on named companies/ organisations (sources cited in verifiable detail), together with some analysis of strategic and operational implications. Again, report coverage should include both online and offline aspects of Marketing within the selected topic area.
The report could involve focus on your Employer Company/ organisation, and where this is the case, some allowance would be made to ensure confidentiality, although in practice the assignment does not demand disclosure or discussion of highly sensitive information. Where the employer organisation is involved, it might be relevant to include internal research, enquiry and coverage of cross-department /cross-functional linkages and contributions, albeit reported in summary form, or otherwise retaining anonymity. Again, similar research inputs might involve suppliers or distribution partners, or competitors.
Note: Whatever the host company focus, it is assumed throughout that all of the report is your own work, and any short tracts not in your words are suitably cited.
If the report focus is on a comparative study of two organisations, these should be within a broadly common sector.
For all reports, the identification of implementation/ adaptation issues and problems is to be encouraged, though comment on possible responses should not extend to generating detailed solutions to such problems, rewriting strategic plans or organisation charts etc.
The report should cover any relevant aspects of subject literature, and discussion/ analysis should show that these sources have been actively used. References should be cited in full detail, and generally an appropriate usage of literature and information sources should be in evidence (to include where relevant subject journal references, trade and industry sources, official reports etc.). Additionally, real-world examples and current data and background information, for example on the sector/product market(s) and environment, should be in evidence.
Note:
The main Report: guideline word length 3000 (including appendices and bibliography). In all cases, reports should be more than descriptive collations of library material [sources should be referenced in Harvard style. www. notations alone not sufficient, and would not be credited]; should illustrate relevant aspects of theory and practice, and demonstrate thoughtful analysis of issues.
Assessment Criteria:
(a) Background searching / academic research, the extent of use and relevance of reference material, data, literature, techniques and models
(b) Detail and breadth/ depth of topic coverage, analytical rigour, clarity of interpretation, quality of academic argument and conclusions, strategic insights
(c) Identification, analysis and use of real-world examples, properly sourced/ cited and explained in some detail eg recent/ current vignettes, case examples
(d) Report organisation, layout and presentation, written style
This Assignment is related to Marketing management.
The assignment should cover all topics related to the following :
a. Enviroments
b. Buyer behaviours
c. Marketing and researches
d. segmentation
e. products
f. planning strategy
4- sources should be referenced in Harvard style
5- Ensure quality and prevent any type of copy and paste due to the fact that the entire assignment will be evaluated using Turin-tin system.
6- Please provide Turin-tin report and make sure that the similarity is lower than 6%.
7- Total assignment words should be 3000
